Early-stage founders, mostly building in AI and tech: SaaS, HealthTech, PropTech, FinTech and marketplaces. Some have nothing but an idea and a Google Doc. Others have a product and early customers and need growth to stop feeling random.

We're operators, not a consultancy churning out slide decks. The advice comes from six companies of our own and 65+ AI startups advised in 2024 — what worked last month, not a business-school case study. Every review on this site is verbatim.

A fractional exec costs $5K–$15K a month, usually for six months or more, and covers one function. We cover strategy, positioning, growth and fundraising in two to six weeks. Then you execute, with your team or with operators we refer.

Launch Your AI Startup in 28 Days is $2,495. Grow to 100 Users in 90 Days is $4,995. Scale to $100K in 365 Days is $14,995. One-off strategy sessions are $550 an hour. Fixed price, agreed before we start.

Too early is perfect: that's when validation is cheapest. Niche is fine too — we've worked with AI platforms, telehealth, proptech, fintech, consumer apps and agencies. The only thing we don't do is hands-on execution, like building your product or running your ads.

Every engagement is fixed price and scoped on a free first call, so you know exactly what you're getting before you pay. If we don't think we can help, we'll tell you on that call and point you to someone who can. The real risk isn't hiring us — it's spending another six months guessing.

Thirty minutes, free. We look at where you are, find your biggest bottleneck and map the fastest path forward, with or without us. No pitch. No pressure. Just clarity.

Yes. All 18 lessons and both video series, Launch in 28 Days and Scale in Six Weeks, are free with no sign-up. Start with lesson one, Nailing the Idea.