Rebate.

Rebate.

Introduction

Tax credit services combining technology with expert specialists.

Year

2023

Industry

FinTech

Scope of work

/

Advisory

Timeline

Apr 15, 2023 – Sep 20, 2023

Introduction

Tax credit services combining technology with expert specialists.

Year

2023

Industry

FinTech

Scope of work

/

Advisory

Timeline

Apr 15, 2023 – Sep 20, 2023

Rebate
Rebate

The vision

The vision

Rebate's founders missed a tax credit they had earned. So they built a company to make sure other founders didn't.

Behind the brand

Behind the brand

Built by founders who missed the credit themselves.

Sanjiv Baxi's team learned about the R&D tax credit the hard way: by missing out on it. That money could have offset payroll taxes, funded a hire or paid for the next experiment.

So in late 2020, Sanjiv started Rebate with a simple goal: spread the word about helpful government incentives and make them easier to get. Instead of leaving it to software alone, every claim was backed by qualified tax credit specialists.

Clients connected their payroll, Rebate's specialists did the math, and the fee only came if the business saved money. Shutterstock founder Jon Oringer joined the board.

The problem

The problem

Tax credits are written for accountants, not founders.

The R&D credit and dozens of other incentives can be worth real money to a growing business, but the rules are dense, the paperwork is heavy and most founders don't know where to start.

How it works

How it works

01

Take a quick evaluation

A short questionnaire shows which federal and state credits a business might qualify for.

02

Connect payroll

Clients connect their payroll provider, from Gusto to ADP, and specialists identify the qualifying projects and expenses.

03

Claim with confidence

Specialists calculate each credit for filing, with audit protection and a fee only when the business saves money.

Rebate

By the numbers

By the numbers

$11M+

Saved for clients in the six months before June 2022

50+

Federal and state tax credits covered

$25K

Average savings per business, 2021

Company-reported figures from Rebate's website, 2021 to 2022.

Where Thinkk came in

Where Thinkk came in

Out of the spiral, into a position.

From April to September 2023, we worked with Sanjiv Baxi to settle Rebate's market, business model and positioning, after months of searching for the right answer.

In their words

In their words

“Yianni is a shark! He helped position my company properly after I spent days, weeks, and months trying to figure out the exact market and business model. He understood everything and was the perfect solution to get me out of that spiral. We'll definitely work together again when more projects come up.”

— Sanjiv Baxi, Rebate

Thinkk®

Tell us what you're building. It takes 90 seconds.

By submitting, you agree to our Terms and Privacy Policy. A real human replies within 24 hours — never an auto-responder.

© 2026 Thinkk®

Let's talk. Really.

No pitch. No pressure. Just a conversation about where you're stuck and what's next.

Quick response.

We reply to every inquiry within 24 hours.

Clear next steps.

On a free 30-minute call we'll tell you exactly what you need — even if it's not us.

Thinkk®

Tell us what you're building. It takes 90 seconds.

By submitting, you agree to our Terms and Privacy Policy. A real human replies within 24 hours — never an auto-responder.

Let's talk. Really.

No pitch. No pressure. Just a conversation about where you're stuck and what's next.

Quick response.

We reply to every inquiry within 24 hours.

Clear next steps.

On a free 30-minute call we'll tell you exactly what you need — even if it's not us.

Thinkk®

Tell us what you're building. It takes 90 seconds.

By submitting, you agree to our Terms and Privacy Policy. A real human replies within 24 hours — never an auto-responder.

© 2026 Thinkk®

Let's talk. Really.

No pitch. No pressure. Just a conversation about where you're stuck and what's next.

Quick response.

We reply to every inquiry within 24 hours.

Clear next steps.

On a free 30-minute call we'll tell you exactly what you need — even if it's not us.