Most sales advice comes from the sidelines. RevenueBuilder coaches on live deals.
From running sales teams to coaching them.
Brad Monaghan started out selling B2B advertising for tech titles like PC Magazine and was leading a sales team before turning 30.
The career that followed covered most of the map: commercial sales director at Kelkoo in London, director of sales at Fairfax in Sydney with 22 sellers on the team, then founding FutureGen Media, a publisher for the sales profession.
In 2013, Brad pulled everything learned along the way into RevenueBuilder: coaching, strategy and advisory in one place. Today the work happens where deals are won or lost, on live deals, alongside the team.
Sales training happens in a classroom. Deals are won or lost in the field.
Teams sit through workshops, then go back to the same pipeline habits. Without someone working on live deals with them, qualification slips, deals stall and forecasts miss.
01
Diagnose the engine
A sales effectiveness audit finds where deals leak, across go-to-market strategy, process and CRM.
02
Coach on live deals
Weekly sessions with teams and individual sellers work through real prospecting, deal control and multi-stakeholder deals.
03
Build the system
Workflow and process design, including AI-assisted workflows, turns what works into a repeatable way to win.
1,300+
Projects across coaching, outbound, fractional sales leadership and hiring
840+
One-to-one coaching engagements
320
Sales acceleration programs delivered
Company-reported figures from revenuebuilder.com.
Research-backed help with a pivot.
In September 2024, we helped Brad Monaghan work out how to pivot the business, backing the strategy with research and practical recommendations.
“Working with Yianni has been an excellent experience. The knowledge Yianni shared with me has been outstanding. He has been instrumental in guiding me to figure out how to pivot my business. His advice is very logical, the research he did to support the strategy was well done, his recommendations were practical, and the way he communicated and guided me was crystal clear. I highly recommend Yianni.”
— Brad Monaghan, RevenueBuilder
Next projects.
(More work)
